Use Cases
Keyban enables token-powered use cases across a wide range of verticals, from retail and food services to art and circular fashion. This section presents concrete examples of how brands can leverage our platform to create value at every stage of the customer journey.
Consumer Goods & Traceability
Simple issuance of digital passports for physical products
Brands can easily create a Digital Product Passport (DPP) as soon as a product is received or produced - even if not all metadata is yet available.
- Generate a minimal DPP with essential information like SKU or batch number
- Add optional details later, such as serial number, certifications, or logistics data
- Track lifecycle events like shipment, storage, repairs, and resale
- Use AI to suggest or auto-fill missing metadata for improved accuracy and traceability
- Leverage a certified event model with cryptographic anchoring for auditability
This model makes it easy to integrate DPPs into existing supply chains while enabling progressive data enrichment over time.
Art & Collectibles
Digital Product Passports (DPP) for artworks
Enable traceable, verifiable proof of authenticity, ownership, and provenance across the primary and secondary art markets.
- Blockchain-sealed certificates of authenticity
- Enriched timelines with exhibitions, restorations, sales history
- AI-powered suggestions for curators or galleries
- NFT-based transfer of ownership with audit trail
Food & Retail
Loyalty integration at checkout
A seamless loyalty program integrated with payment and ordering systems.
- Use loyalty points at the moment of payment
- Track engagement and assign bonus points for reviews
- AI-powered generation of marketing content and reward campaigns
- Referral and sponsorship logic for customer acquisition and network-based rewards
Community & Engagement
Social activation and contextual interactions
Create meaningful engagement loops through messaging, peer recognition, and contribution incentives.
- Points-based reward system based on customer actions
- Post-purchase educational or branded messages sent via wallet
- Incentives for social interactions like reviews, shares, or content creation
- Status levels or community badges to reinforce participation over time