On-Chain Loyalty
Keyban's On-Chain Loyalty lets you build programmable and transparent loyalty programs - without any Web3 complexity.
Loyalty is more than just points. With Keyban, brands can design engagement programs where every action - from a review to a resale - can trigger a reward, recorded immutably on-chain.
Whether you're offering cashback, collectibles, or unlockable benefits, our infrastructure gives you full control over:
- How points are issued and updated
- Who owns the rewards (the user, the brand, a third party)
- How and when they are consumed
- Cross-program logic across multiple apps or brands
Key Benefits
- Programmable Incentives: Define custom logic for point attribution and redemption.
- On-Chain Transparency: Users and partners can verify reward history without trusting an intermediary.
- Wallet-Native Experience: Rewards live in the user's wallet - not hidden in a backend.
- Cross-App Compatibility: Design programs that span multiple apps or partner brands.
Use Cases
- Offer points when users scan a QR code or claim a DPP.
- Reward second-hand sales with bonus tiers or resale-specific badges.
- Trigger automated campaigns when loyalty thresholds are crossed (via Engagement Hub).
- Use loyalty to gamify product lifecycle actions (e.g. repair, recycle, resell).