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Engagement Hub

The Engagement Hub lets your brand teams design and run token-powered engagement strategies - even before full feature deployment.


Key Capabilities (in progress)

Although still in development, the following capabilities are at the core of the Engagement Hub:

Lifecycle-based Engagement

  • Trigger messages and incentives based on product events (claim, repair, resale).
  • Use AI to personalize engagement when product metadata is incomplete at onboarding.
  • Support post-sale campaigns even when no user account was created at purchase.

Loyalty & Reward Campaigns

  • Launch gamified campaigns based on purchases, product interactions, or social engagement.
  • Attribute loyalty points, digital collectibles, or discount coupons.
  • Define reward triggers and redemption thresholds.

Automated Notifications & Retargeting

  • Send contextual messages post-purchase: educational content, invitations, upsells.
  • Trigger incentives when customer inactivity is detected (e.g. "Come back and earn 50 points").
  • Enable Google/Apple Wallet-based notifications for seamless re-engagement.

Community & Social Amplification

  • Reward user-generated content like Instagram stories, Google reviews, or product shares.
  • Automate campaigns encouraging referrals and user invitations.
  • Offer NFTs unlocking exclusive content or early access.

AI Agents for Campaigns

  • Let Keyban’s AI suggest optimized messages, target segments, and preferred channels.
  • Automate campaign creation based on customer behavior or buying history.
  • Use smart templates to quickly launch seasonal or flash campaigns.

Example Scenarios

  • Consumer goods: Claim events trigger post-sale engagement flows. AI helps enrich incomplete DPPs and launch targeted follow-ups based on product lifecycle.
  • Cultural & collectibles: Invite past buyers to events via QR-based NFT invitations, curated by an AI agent.
  • Wellness retail: Post-purchase wellness tips sent via wallet; evolving status levels based on visit frequency.
  • Food service: Points used at checkout, campaigns triggered by customer reviews, AI-driven social messaging.

What's Next?