Engagement Hub
The Engagement Hub lets your brand teams design and run token-powered engagement strategies - even before full feature deployment.
Key Capabilities (in progress)
Although still in development, the following capabilities are at the core of the Engagement Hub:
Lifecycle-based Engagement
- Trigger messages and incentives based on product events (claim, repair, resale).
- Use AI to personalize engagement when product metadata is incomplete at onboarding.
- Support post-sale campaigns even when no user account was created at purchase.
Loyalty & Reward Campaigns
- Launch gamified campaigns based on purchases, product interactions, or social engagement.
- Attribute loyalty points, digital collectibles, or discount coupons.
- Define reward triggers and redemption thresholds.
Automated Notifications & Retargeting
- Send contextual messages post-purchase: educational content, invitations, upsells.
- Trigger incentives when customer inactivity is detected (e.g. "Come back and earn 50 points").
- Enable Google/Apple Wallet-based notifications for seamless re-engagement.
Community & Social Amplification
- Reward user-generated content like Instagram stories, Google reviews, or product shares.
- Automate campaigns encouraging referrals and user invitations.
- Offer NFTs unlocking exclusive content or early access.
AI Agents for Campaigns
- Let Keyban’s AI suggest optimized messages, target segments, and preferred channels.
- Automate campaign creation based on customer behavior or buying history.
- Use smart templates to quickly launch seasonal or flash campaigns.
Example Scenarios
- Consumer goods: Claim events trigger post-sale engagement flows. AI helps enrich incomplete DPPs and launch targeted follow-ups based on product lifecycle.
- Cultural & collectibles: Invite past buyers to events via QR-based NFT invitations, curated by an AI agent.
- Wellness retail: Post-purchase wellness tips sent via wallet; evolving status levels based on visit frequency.
- Food service: Points used at checkout, campaigns triggered by customer reviews, AI-driven social messaging.
What's Next?
- Explore Loyalty Programs
- Set up Notification Campaigns
- Read how to target resale buyers